CONTENT CREATION
for ICVFX
Unlock storytelling’s full potential with our expertise in LED volume and virtual environments. Our technology creates realistic settings, seamlessly integrating live-action and CGI. With real-time feedback and limitless creativity, we transform concepts into immersive, high- quality productions. Experience the future of filmmaking with unmatched precision and innovation.
MASTERING LED VOLUMES AND
Virtual Environments
Shooting live action in an LED volume within a virtual environment is a production method that’s here to stay. Leveraging the virtual environment for real-time lighting and reflections opens up opportunities that simply wouldn’t exist in a traditional green screen setup.
We were among the first to adopt this technology and have been gathering experience since the very beginning as Co-Parter of the first Virtual Production Studio in Vienna.
LED VOLUME FILMING OFFERS REAL-TIME MAGIC BEYOND GREEN SCREENS.
THE POWER OF ICVFX
ICVFX (In-Camera Visual Effects) is transforming the filmmaking landscape. By combining LED screens and real-time rendering, ICVFX creates immersive environments directly on set.
This innovative technology allows filmmakers to see and interact with digital worlds live, reducing the need for green screens and extensive post-production.
The result is a more efficient production process, enhanced creative flexibility, and stunning visual fidelity. At Friendly Fire, we specialize in virtual content creation, collaborating closely with partners to bring the entire experience to life.
HIGHEST
VISUAL QUALITY
In the world of virtual production, visual quality isn’t just important, it’s everything. At our studio, we understand that every pixel matters. High-quality visuals are the key to creating seamless, immersive experiences that captivate your audience.
Whether blending digital and physical elements or crafting entirely virtual worlds, our commitment to top-tier visual fidelity ensures that your content stands out. With our cutting-edge technology and expert team, we bring your vision to life with stunning clarity and precision, elevating your storytelling and delivering a final product ready to impress.
READY TO GET VIRTUAL FOR REAL?
OUR ICVFX PROJECTS
BILDERBUCH MUSIC VIDEO
It was fun to create the virtual realtime settings for this production of Bilderbuchs video Nahuel-Huapi in the Virtual Production Studio Vienna.
Director: Hendrik Schneider
Creative Direction: Newformat.io
Production: Maschin Records
